Points of view
What’s the difference between an article and a rant? It likely depends on whether you whether you find the pieces informative, and whether you agree or disagree with the premise. Either way, we hope you find the material useful.
Should you manage content in a DAM
A recent conversation between a content operations and a Digital Asset Management (DAM) specialist prompted the question: why can’t you just use a DAM to store content? Why would you need a separate authoring environment for content? Good question, right? When should you put content into a DAM, and when should you use some type …
Why you need an off-label prescription to alleviate the pain of managing your content
It’s time to get real about how we talk about content technologies, particularly about content management technologies. The content industry has a naming problem. The problem is not just about the semantics of how we name things – the frustration of sitting through a meeting where a group of professionals argue vehemently about “templates” only …
Personalisation as a Connected Experience: An Interview with Jeff MacIntyre
We know from experience that when it comes to personalisation, there are all too many pitfalls. Take this example: “Dear Amazon, I bought a toilet seat because I needed one necessity, not desire. I do not collect them. I am not a toilet seat addict, no matter how temptingly you email me I’m not going …
Content operations aren’t fixed with a headless CMS
Headless CMSes won’t solve your content problems. How the headless trends move content complexity upstream. When you do a Google search on the term “content operations”, the first page of results is overwhelmingly made up of ads from headless CMS vendors. To be clear, the vendors themselves have heads; it’s their content management systems that …
Goodbye 2021, hello 2022
This past year has seen a lot of changes, both in personal habits and business practices, and how they affect each other is still a work in progress. On the personal front, we’ve gone from the frenzy of online socialising to a more introspective state. Compared to the first year of the pandemic, where everyone …
Why The 5 Pillars approach to content strategy is vital to getting your content operations right
Discovery is the first step in any project designed to solve a business problem or to reach a business goal that involves content. The Five Pillars framework is an approach adapted from standard management consulting methods into an inquiry method developed specifically for the discovery phase of content projects. The method draws out the salient information …
Content and context: content is not data
It may seem odd to begin the discussion of content and context with data, but stay with me. The importance of having good data hygiene, good reference data sets, and data standards for interoperability is growing as we need to present better visualisations or crunch data in more sophisticated ways. The ability to carry out …