What are the five ways that content operations powers omni channel needs. This video gives you a whirlwind tour. But before we get into it, let me clarify what I mean by content operations.
Content Ops is about production efficiencies, looking at end to end processes, eliminating the many non value add activities and then streamlining the value add activities. So what makes content operations foundational to omni channel, let’s look at the five ways that content operations supports your Omni channel needs.
The first way is to create content and components so that the CMS can mix and match them, like Lego blocks to manage different messages as needed.
The second way is to create content with predictable structures called schemas. This helps you under your CMS understand how to process the content and present it automatically.
The third way is to use semantics, different forms of metadata so that the CMS can automate the delivery of the right content to the right audience.
The fourth way is to specify which content is important to which stage of user journey so that the CMS can automatically show the right content to the right audience at the right time in their user journey.
And the fifth way is to combine all of these techniques to create a continuous delivery pipeline without continuous intervention.