The Content Wrangler: Let’s Talk Content Operations – Episode 2: Simplifying Personalization
Personalization doesn’t have to be hard. MacIntyre, who has worked with some of the biggest brands in the entertainment industry, is ready to myth-bust the idea that personalization has to be complex. Jeff is behind the progressive personalization method, which gives us a choice of three on-ramps. Come nod along as we discuss the all-too-common pitfalls, and give you some simple alternatives to getting to the personalization outcome that you want, with a content operations twist!