OmnichannelX – Mixing content and data for 180 personalised outputs
Content is no longer about chapters, pages, or topics. Now it’s components and strings that get delivered into app interfaces, moved around and delivered according to an AI algorithm. How can content producers step up their game in a business environment where the rules are constantly changing? This case-study-based session looks at how an organisation could mix data and content freely and flexibly in dynamic, personalised deliverables in an equally dynamic business environment.