About this talk

Marketers are given the nebulous task to “go do omnichannel” and then struggle to get all the pieces in place. Creating specific content for distinct stages of a customer journey, across multiple products, multiple audiences, and multiple markets can become a daunting task. Without a high-functioning operating model for managing content, it’s easy to get overwhelmed. Noz Urbina discusses how to scale up your omnichannel content production with elegance and efficiency.

Noz Urbina is a globally recognised content strategist and modeller. He’s well known as a pioneer in content strategy, content marketing, customer journey mapping, and adaptive content modelling to support personalised, contextually relevant content for omnichannel experiences. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” and founder of the event and community www.OmnichannelX.digital Let’s Talk Content Operations is brought to by Content, Seriously and The Content Wrangler.