Content Operations on a Shoestring
Content professionals are being asked to do more with their content, and respond to more complex business demands, yet the traditional systems we’ve used have become inadequate for the increased complexity demanded of us. Content production is expected to run like a well-oiled machine. Between the demand for omnichannel strategies, for multiple output channels, for personalisation, and to do so at scale requires a tight operational model that future-proofs our content model so that we can deliver at pace.
This workshop is for managers and senior content professionals interested in developing systems that allow organisations to get the most value from their content assets. Organisations are beginning to understand the need to get control of their content, in order to respond to the increasing complexity that the business demands.