Content, Seriously Consulting Ltd.
Making order from content chaos.
Operational model for efficient, effective content production and delivery.
It’s time to get real about how we talk about content technologies, particularly about content management technologies. The content industry has a naming problem. The problem is not just about the semantics of how we name things – the frustration of sitting through a meeting where a group of professionals argue vehemently about “templates” only …
We know from experience that when it comes to personalisation, there are all too many pitfalls. Take this example: “Dear Amazon, I bought a toilet seat because I needed one necessity, not desire. I do not collect them. I am not a toilet seat addict, no matter how temptingly you email me I’m not going …
Headless CMSes won’t solve your content problems. How the headless trends move content complexity upstream. When you do a Google search on the term “content operations”, the first page of results is overwhelmingly made up of ads from headless CMS vendors. To be clear, the vendors themselves have heads; it’s their content management systems that …
Discovery is the first step in any project designed to solve a business problem or to reach a business goal that involves content. The Five Pillars framework is an approach adapted from standard management consulting methods into an inquiry method developed specifically for the discovery phase of content projects. The method draws out the salient information …
One of the misconceptions about the production of content is that of the content “supply chain”. Books published in print works on a supply chain model: create, print, sell, done. There is a distinct beginning and end. That’s become a less common scenario in today’s business environments. Content production is circular, and works on a …
If you know about content strategy from the practitioner’s point of view, you’ll know that we like our quads. (To be fair, our field of practice practically lives in spreadsheets. But let’s face it, spreadsheets don’t make for sexy visuals.) Do a Google image search on quads, and you’ll find square quads, round quads, quads …
What Is Content Operations? What’s old is new again, and the area of content operations falls squarely in the middle of that old adage. Deane Barker, respected consultant and author of Web Content Management, has found references to content operations in a blog post from over a decade ago. Similarly, I have found reference to …
What happens when you start working in an area that has no real name to it? When it involves content and data, but it’s not “content strategy” exactly, and it’s not “content operations” exactly, and it’s certainly not “data operations”? You adopt a label that is the closest term to what you want to describe. …
